Royal Enfield Production On The Rise
[caption id="attachment_47599" align="alignright"
width="300"] Royal
Enfield Reunion East 2015[/caption]
Royal Enfield motorcycles recently made an announcement to increase
its production line and start making more of their iconic street
bike models throughout the next few years.
For many Indians, getting a Royal Enfield motorcycle, what is often
considered the Harley-Davidson of India, was no easy task. The
vintage-inspired motorcycle company has been manufacturing
motorcycles since 1901 and claims to be the world's oldest
motorcycle manufacturer, Forbes reported.
Even though the cheapest Harley-Davidson sold in India costs twice
as much as Enfield's most expensive bike, many riders don't choose
it specifically for the affordable pricetag, Hrishikesh Kathe, a
now proud owner of a Enfield Thunderbird 500, said, according to
the source.
"I've wanted an Enfield for the longest time because it was also my
father's dream bike, but he couldn't afford it when he was young,"
Kathe added. "After buying it, I feel like I'm part of a big
family."
The Royal Enfield brand has some British roots, and many avid
vintage bikers can tell you that easily by looking at Triumph
design compared to Enfield's.
Demand Continues To Rise For Indian Manufacturer
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width="300"]
Royal Enfield bikes in action[/caption]
According to Forbes, while the nation's demand for motorcycles have
significantly declined over the past few years, Enfield sales have
gone up. In fact, total motorcycle sales were only 2.5 percent
higher in 2104, compared to the previous year, while Royal Enfield
sales jumped 70 percent. Even the company that owns the motorcycle
company, Eicher Motors, has seen its stock prices climb by more
than double in the last year.
Additionally, of the Eicher Motor's $1.4 billion in annual sales,
the motorcycle unit makes up 70 percent of the net profits for the
company.
"We've played a big role in creating India's leisure biking
culture," said Siddhartha, an auto engineer for Eicher. "We know
that customers buy our bikes with their hearts, with a trip to the
Himalayas in mind."
Adding More Bikes To The Roster
[caption id="attachment_47600" align="alignright"
width="300"]
Royal Enfield Continental GT[/caption]
While the current range of Enfield motorcycles range from 346cc to
535cc, the company plans to release new models that will move that
range to 250cc to 750cc, The Indian Express reported. The newest
bike to be released by the manufacturer will be a touring adventure
motorcycle, which would also be the first time the company offered
something bigger than 535cc. Currently, the bike is being deemed
the Himalayan, but the engine size is not expected to be more than
a single-cylinder unit.
The Himalayan is expected to see a fatter rear tire and higher
profile on the bike. According to Forbes, Enfield was once
manufacturing 24,000 motorcycles each year, but current production
rates are closer to 30,000 per month. The newest factory for
Enfield opened in 2013 and can hit 450,000 units per year.
The last major launch from Enfield was its 2013 Continental GT,
which kept a vintage style and café-racer look. With new production
expected for the company, Enfield expects to get closer to 50,000
units per month in 2016.