Allstate Turns Attention To Motorcycle Safety

Insurance companies know, probably better than anyone, about the
dangers of the roads. That's why it makes sense for Allstate to
join in on National Motorcycle Safety Awareness Month, which is
going on this May. The company started its efforts by donating
warning signs that alert motorists of motorcycles on the road and
is striving to raise awareness of the safety efforts.
The campaign, known as ONE, aims to get drivers to look twice for
motorcycles when at intersections and in traffic, Motorcycle.com
reports. By installing warning signs in major cities around the
U.S. and educating drivers about the measures they can take to keep
everyone on the roads safe.
"It's a known fact that motorcycle collisions with autos can have
some of the most tragic consequences, and it's been our goal to
help ensure the roads are shared safely by all motorists and
riders," said Keith Rutman, vice president of Allstate's Specialty
Lines unit. "... We wanted to provide an outlet for people to share
their stories, reach other riders and warn them on a peer level
about the potential risks a rider can face."
Of course, riders should make sure they are decked out in the most
protective motorcycle apparel
and accessories before they get on a bike. Reflective
gear and other brightly colored items can help them to
remain visible in any circumstance.