Sturgis Buffalo Chip recently announced that Kid Rock would be one of the headliners of its music festival, which runs concurrently with the Sturgis Motorcycle Rally. The Grammy-nominated musician will take to the stage on day three of the action at the 70th running of the world-famous motorsports festival.
The Detroit-born rocker is also in a partnership with bike and gear manufacturer Harley-Davidson, so he's no stranger to the world of motorcycles. He'll be performing Monday, Aug. 5, following The Legends Ride, the rally's largest charitable endeavor.
"Kid Rock is recognized the world over as one of the most electrifying stage performers alive," said Rod Woodruff, owner of Sturgis Buffalo Chip, as quoted by Ultimate Motorcycling. "He embodies the free spirit of the Chip's fans and their appreciation for music, motorcycles and American values."
Motorcycle enthusiasts will be entertained by nine days of music, which includes performances from Toby Keith, ZZ Top, Sublime with Rome, Brantley Gilbert and more. All of the artists will hit the stage between Aug. 2 and 11 on the grounds of the rally in South Dakota.