KTM Owners Can Show Loyalty Through American Motorcyclist Association Membership Affinity Program

The American Motorcyclist Association (AMA) and KTM North America
are pleased to announce that KTM owners can opt-in to a new AMA
membership affinity program that includes an exclusive KTM-themed
AMA membership card, identifying the member as a devoted fan of the
KTM brand.
"KTM and AMA affiliation are two passions that run deep in the
hearts and minds of many of our customers," said KTM North America
President Jon-Erik Burleson, who announced the program at the
annual KTM North America dealer meeting on Sunday, June 26, in St.
Paul, Minn. "Available exclusively through this program, this
partnership offers a unique way for these customers and members to
link those passions."
AMA President and CEO Rob Dingman enthusiastically welcomed KTM's
participation in the AMA's affinity program.
"AMA members already enjoy premier membership benefits, such as the
ability to compete in the country's best amateur racing and
recreational events, AMA Roadside Assistance, and the knowledge
that they support the foremost organization that fights for your
right to ride -- on road and off," Dingman said. "Now, for no
additional cost above the $39 annual membership dues, KTM owners
can proudly display their brand loyalty on their AMA membership
card.
"KTM is an enduring brand and a valued partner of the AMA," Dingman
continued. "This agreement is the latest example of that support,
and we look forward to developing programs with KTM and welcoming
even more KTM owners to the ranks of the AMA."
In addition to the benefits flowing from the AMA's commitment to
rights, riding and racing, other rewards of AMA membership include
a subscription to the monthly American Motorcyclist magazine,
discounts on numerous products and services, and the option to
receive the quarterly AMA Racer insert to American Motorcyclist.
AMA Racer includes content written specifically for AMA competition
members.
"Whether they race their SX or XC on the local or national stage,
enjoy recreational rides in the AMA KTM National Dual Sport Trail
Riding Series on their EXC, get their kicks at trackdays on their
RC8 superbike, or hit the road for miles of riding pleasure on
their Adventure streetbike, our riders can enjoy real benefits with
AMA membership," said Burleson, who also serves as a member of the
AMA Board of Directors. "We encourage our customers to take
advantage of this new program to link their AMA membership with
their affection for KTM."
The AMA KTM affinity program goes into effect on July 1, 2011, and
is available to owners of any model year KTM. To receive the
KTM-themed AMA membership card, KTM owners simply need to call AMA
Membership Services at (800) 262-5646 and identify themselves as a
KTM owner.
The AMA KTM affinity program is the result of a new initiative by
the AMA to encourage members to personalize their memberships to
reflect their motorcycling experience. The initiative is a logical
outgrowth of the AMA's existing affinity relationships with key
segments of the motorcycling community such as amateur racing
competitors, AMA Life Members, and all-terrain vehicle riders.
"KTM is the first of what we anticipate will be many other AMA
affiliates that recognize the benefits of joining the AMA and
providing their riders with the option of tailoring their AMA
memberships to reflect their interests and loyalties," Dingman
said.
For more information about KTM, including the exciting new 2012
lineup, visit KTMUSA.com. For further details on the benefits of
AMA membership, visit AmericanMotorcyclist.com.
Companies that are interested in establishing an affinity
relationship with the AMA should contact the AMA Member Services at
(800) 262-5646.