Harley-Davidson Becomes A Sponsor For The 2011 Hoka Hey Motorcycle Challenge

The Hoka Hey
Motorcycle Challenge recently announced that Harley-Davidson Motor
Company has signed on as a major sponsor and will provide marketing
and promotional assistance.
The challenge, which takes place in August, is a the second year of
the long-distance endurance motorcycle competition. The event will
begin in Phoenix, Arizona and move through all 48 contiguous states
and Nova Scotia. The route will cover more than 10,000 miles and is
opened to all Harley-Davidson riders.
"The new direction of being more about a personal test of touring
endurance, where rider and machine stretch the boundaries of
long-distance touring, appeals to us," said Steve Piehl,
Harley-Davidson director of customer experience. "It's a perfect
match for the superior touring experience and capabilities of
Harley-Davidson motorcycles. 'Hoka Hey' translates to 'It's a good
day to ride!' and that is always the case on a Harley-Davidson
motorcycle."
The first 25 racers who pass the finish line will be honored as
winners and qualify for several awards. Competitors are required to
stop at 15 checkpoints along the race, which are located at
Harley-Davidson stores.