Car Technology Could Save Motorcyclists Lives

In 2006, a major motorcycle accident study analyzed information from thousands of accidents, drew conclusions about the causes and looked for ways people can avoid accidents. The "Motorcycle Accident Cause Factors and Identification of Countermeasures," was a study conducted by the University of Southern California, with funds from the National Highway Traffic Safety Administration, researchers investigated nearly every aspect of 900 motorcycle accidents in the Los Angeles area. The motorcycle accident study found that approximately three-fourths of these motorcycle accidents involved collision with another vehicle, which was most usually a passenger automobile.

The study also found that the failure of motorists to detect and recognize motorcycles in traffic is the predominating cause of motorcycle accidents. The driver of the other vehicle involved in collision with the motorcycle did not see the motorcycle before the collision, or did not see the motorcycle until too late to avoid the collision.

The 2010 Ford Taurus introduced a new "blind spot" technology to its car. When a vehicle or motorcycle enters the blind spot zone, an indicator light provides a warning in the outside mirror corresponding to the side from which the vehicle is approaching.

Visit www.fordvehicles.com/2010taurus for more information on this new life saving technology for the motorcycle community.

Kudos to Ford for looking out for the motorcycle community.