ITP EXPANDS YOUTH MARKET OFFERING
With a growing interest
in off-road riding, ITP
offers more products fit for smaller vehicles such as youth
ATV/UTV
vehicles
This month, ITP launched two new size additions to the Mud Lite® II
tire portfolio and one size addition to the Ultra Cross® R Spec
tire portfolio. Both series are now offered in a 23 inch bias tire
as ITP continues its expansion into the youth market.
The Mud Lite II tire, geared for multi-purpose riding, is perfect
for trails and soft terrain. With its redesigned forward-facing
tread pattern, the Mud Lite II delivers relentless performance with
its extended-wear rubber compound and 6-ply rated construction.
The Ultra Cross R Spec tire has proven its quality and performance
time and time again in the desert racing sector. As a trusted
product for professional racers, the Ultra Cross R Spec tire is an
excellent choice on hard and slippery surfaces where enhanced
traction and control is needed.
"As the youth market continues to grow, the demand for smaller
tires is increasing," says Rhett Turpin, Director of ITP Sales at
The Carlstar Group. "With a variety of off-road vehicle options,
ITP stays ahead of the market by listening to its customers and
having an excellent team of engineers to develop new products based
on industry trends. These new size additions give young riders an
introduction to the ITP brand with proven tires designed for
performance."
According to Global Market Insights, Inc., the explanation behind
the growth in the youth market is driven by a number of
factors:
Diverse vehicle offerings with varying price points
More access to off-road trails
Availability to standard safety equipment such as rolling cases,
seatbelts and windshields
Increase in clubs and organizations with similar interests
The common denominator to all of these findings is that people are
flocking to more outdoor adventures. As off-roading continues to
increase, the ITP brand will be listening carefully -- ready to
supply the needs of thrill seekers of all ages.
