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Chaparral Motorsports Announces New Website And Domain Name:

Chaparral Motorsports
July 9, 2018

Chaparral Motorsports has launched an all-new website that offers more functionality, personalized pricing, easier payment options, as well as a wealth of integrated content enhance the online shopping experience for motorcycle, ATV, and UTV enthusiasts. In addition to the new website, Chaparral has built the site on a new and shorter domain name: that makes it easier for customers to reach their online destination.

The all new website is loaded with all the latest and greatest parts and accessories as well as older and hard to find items, riding gear, casual wear, and just about anything else a powersports enthusiast may need. Even with more than 1-1/5 million individual skews on the site users can quickly and easily find exactly what they need by using the key word search bar, entering the year-make-model of their vehicle, or using the OEM parts finder to accurately narrow down the part they are looking for.

While shopping on the website users can get personalized pricing on OEM parts and instead of having to establish a profile and thus creating a new account along with a new user name and password, users can log in through their Facebook account to get discounted pricing. Once finished shopping, checking out on the new site is a breeze with the new Amazon account option. Users can now pay for all their items by clicking the Amazon Pay button at the top of the screen. Customers who have signed up for the Chaparral Motorsports Rewards program will see their available discounts immediately applied at the time of checkout, as accumulated points are now automatically pulled from their total.

Individual product pages are extremely clean and easy to read and feature a bevy of information ranging from in-depth descriptions to overview videos highlighting key details and features, as well as user reviews and relevant blog posts providing additional insight. If shoppers have a question about a particular product or want to know a specific detail they can post a question to the product page and get real world feedback from people who own or have used the product.

Users will quickly discover that the new website is extremely user friendly and offers a multitude of convenient options to make everything from searching for products to checking out easy and enjoyable.

About Chaparral Motorsports
Chaparral Motorsports started as a family motorcycle parts business in 1980 and now encompasses a 160,000 square foot footprint in San Bernardino, California. Recognized as one of the largest motorcycle dealerships in the country, Chaparral Motorsports offers a great selection of motorcycle parts, accessories, motorcycle gear, and motorcycle tires. Over its 37 years in business, Chaparral Motorsports has developed into a multi-line motorcycle and ATV superstore, offering Honda, Yamaha, Kawasaki, KTM, Suzuki, Can-Am, Polaris, and Kymco ATV's, motorcycles, side-by-sides and utility vehicles. For more information on Chaparral Motorsports, visit



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