Bell Helmets And Fasthouse Collaboration Equals Some Awesome MX Gear
SCOTTS VALLEY, Calif. (June 1, 2017) - Bell
Helmets, an industry leader since 1954 in helmet technology and
innovation, and Fasthouse, one of
motocross' most core and authentic lifestyle brands, are combining
the strength of their brands through an official partnership that
kicked off today with the unveiling of a special edition Fasthouse
Moto-9 helmet. The powerful collaboration will see the two brands
produce an ongoing range of special edition Bell helmets and
accessories, in addition to distinguishing Bell as the official
helmet of Fasthouse.
The partnership was originally spurred by the
successful one-off collaboration between the two brands in November
2016, when Bell released a limited edition [mageProductLink
sku="650-7080715" title=""]Moto-9 Flex[/mageProductLink] helmet
with Fasthouse graphics for Red Bull Day in the Dirt 2016.
Resoundingly positive response to the helmet demonstrated the
significant power of the combined brands, and motivated the
development of a longer-term partnership.
"When I was a little dude we used to go riding in the
desert - my dad was a dedicated desert racer - and I spent every
weekend racing at local motocross tracks. I started wearing
Bell helmets at
age 9," said Kenny Alexander, Fasthouse Partner and Creative
Director. "They were then and still are the raddest helmets out
there. Bell has deep roots, a rich moto heritage, and they make the
coolest and safest helmets and Fasthouse is stoked to partner up
with them."
"Fasthouse captures the authentic attitude and
lifestyle of motocross with as much passion, style and authenticity
as any brand in our industry, and we couldn't be more excited to
partner with them," said Chris Sackett, Bell Helmets Vice
President. "Fasthouse is so much more than just apparel and
accessories. Much like Bell, Fasthouse represents the lifestyle of
riding, and that authenticity is something that our customers take
very seriously."
The
Moto-9 features Bell's lightweight composite "Tri-Matrix" shell, as
well as a Velocity Flow Ventilation system for maximum cooling. The
Fasthouse black / flow yellow Moto-9 will be available online June
1.
Certification: Snell M2015, DOT
Sizes: XS, S, M, L, XL, XXL
MSRP: $399.95