BMW Motorcycles Selling Like Hotcakes

BMW Motorrad recently announced that it
recorded its best monthly motorcycle sales in company
history in March. As the spring riding season has arrived and the
improving weather has consumers more optimistic, BMW saw gains in
sales.
According to the report, BMW sold 15,183 motorcycles and maxi
scooters in March, marking a 16.2 percent increase when compared to
March's sales a year ago. BMW also noted that so far it has sold
28,719 motorcycles and scooters this year,
a 16.1 percent increase from the same period of time last year.
"We got off to an excellent start to the new motorcycle season with
a sales increase of 16.1 percent as of March," said BMW Motorrad's
head of sales and marketing Heiner Faust. "In the first three
months of this year we have supplied more motorcycles and maxi
scooters than ever before in a first quarter. What is more, last
month was the most successful in the company's history with 15,183
vehicles sold and an increase of 16.2%. Never before have we sold
as many vehicles in March. Based on this excellent quarterly result
we have positive expectations of the upcoming months."
Germany, BMW's home country, continues to lead the sales totals,
followed by the improvements made in the United States market.
Overall the worldwide demand for BMW motorcycles remains
high with significant growth in the southern European markets, as
compared to the previous year.