Indian Motorcycles Celebrates Relaunch With New App
Indian Motorcycle is launching a new "Indian Rides" smartphone app
to bring an interactive experience to its fans. The company has
been around since 1901 and calls itself America's first motorcycle
brand, as it has been providing classic bikes and motorcycle
accessories for more than a century.
With the app, which debuted at the International Motorcycle Show in New York City in January, provides a new experience for fans who are eager for the release of the latest bikes. Users will be able to hear the sound of the engine and glimpse a sneak peek at the upcoming designs for the company's 2013 line of motorcycles and gear, which marks the return of Indian Motorcycles. Other special functions include easy access to travel routes and information for riders, as well as advisories for weather, traffic and more.
"Loyal fans of the Indian brand will appreciate that it represents a blend of new, state-of-the-art technology and the iconic design elements that made this brand a legend," said Rod Krois, marketing director for Indian Motorcycle. "Our team created the app as an entertaining and engaging tool for our community to become interactive participants in the creation of the future of Indian Motorcycle."