Harley-Davidson Jacket Goes On A Trek Around The Globe

Harley-Davidson is in the middle of its year-long celebration of
its 110th anniversary, and as part of that monumental occasion the
manufacturer is sending its products on a tour of the globe. A
single black leather motorcycle
jacket, called the "Freedom Jacket," will make its way around
the world, passing from rider to rider as it travels to famous
destinations.
Riders will share their own stories or Harley-Davidson experiences
along the way, explaining what it means for them to be a
motorcyclist.
"The Freedom Jacket represents one of the most elemental yet
powerful truths of what it means to be a Harley-Davidson rider,"
said Mark-Hans Richer, the brand's chief marketing officer. "A
leather jacket is like a rider's soul - every pin, scratch, scrape
and patch is a visual marker of your journey and becomes part of
your identity and the stories you tell."
Planned stops for the jacket include Italy, South Africa, Australia
and New Zealand. Since August of 2012 it has made six stops around
the United States, gathering mementos from each destination - a
tradition born from it's original ride across China where it gained
the painted Chinese character for "freedom" it now boasts on its
sleeve.
This piece of motorcycle gear will end its journey in
Milwaukee for the final anniversary celebration from August 29 to
September 1. Afterwards it will remain on display at the
Harley-Davidson Museum.