Yamaha Joins Up With Monster Energy

Motorsports
racers may be in the middle of their
mandatory winter break, but the teams themselves have not let up on
their preparations for the upcoming season. Yamaha, home of
reigning MotoGP champion Jorge
Lorenzo, proved this when officials signed an agreement to add
Monster Energy as the new sponsor of the company's factory
team.
The deal is not without problems - Lorenzo has a personal
sponsorship deal with rival energy drink RockStar and recently
signed a two-year contract, Motorcycle.com reports. Monster will
likely have to buy out Lorenzo's contract in order to ensure he can
promote the new product in 2013, with the cost of replacing his
personal reimbursement being built into the sponsorship
contract.
Initially, the plan was for Monster to only sponsor Yamaha racer
Valentino
Rossi, a recent addition to the team. According to the news
source, the plan hit a snafu when Monster thought about the
implications of their machine potentially finishing behind
Lorenzo's and his RockStar, as the latter is expected to have
another strong year in 2013. When the company realized it could
sponsor both riders for a relatively small increase in price, it
jumped at the chance.