Ducati Announces Sales Record

Ducati has set a new sales record in North America, according to
the company's report for the second quarter of 2012.
The company announced it has broken its 12-month high with 10,094
bikes delivered between the second quarter of 2011 and the second
quarter of 2012. The previous record for a 12-month period was set
in 2007, before the economic downturn.
In addition, sales for motorcycles rose sharply as the months
progressed. The second quarter of 2012 showed a substantial
improvement over the previous year, with a 25 percent increase in
sales. This marked the eight consecutive quarter of improvement for
the Italian manufacturer.
"There are many factors that led us to reach this milestone, but
none are as significant as the constant support we receive from our
passionate customers and the tremendous contributions that are made
daily by our dealer partners," said Cristiano Silei, CEO of Ducati
North America. "Combined with the company's most attractive
commercial and marketing programs to date and the largest product
line in our history, we are confident this growth will continue
into the rest of 2012."
Models introduced over this period include the
Diavel Cromo, 1199 Panigale Superbike, and the
Streetfighter 848.