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Ducati Announces Sales Record

Chaparral Motorsports
July 13, 2012
Ducati Announces Sales Record

Ducati has set a new sales record in North America, according to the company's report for the second quarter of 2012.

The company announced it has broken its 12-month high with 10,094 bikes delivered between the second quarter of 2011 and the second quarter of 2012. The previous record for a 12-month period was set in 2007, before the economic downturn.

In addition, sales for motorcycles rose sharply as the months progressed. The second quarter of 2012 showed a substantial improvement over the previous year, with a 25 percent increase in sales. This marked the eight consecutive quarter of improvement for the Italian manufacturer.

"There are many factors that led us to reach this milestone, but none are as significant as the constant support we receive from our passionate customers and the tremendous contributions that are made daily by our dealer partners," said Cristiano Silei, CEO of Ducati North America. "Combined with the company's most attractive commercial and marketing programs to date and the largest product line in our history, we are confident this growth will continue into the rest of 2012."

Models introduced over this period include the Diavel Cromo, 1199 Panigale Superbike, and the Streetfighter 848.

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