Ducati Partners With Diesel To Create Biker-Inspired Fashion And Fashion-Inspired Motorcycles
announced the debut of the Monster Diesel motorcycle, a
collaborative effort between the Italian bike company and the
Diesel fashion brand. The new custom bike will be officially
unveiled at Diesel stores in New York City, Rome and Tokyo-Shibuya
alongside a new clothing collection from the designer.
"The Monster Diesel, and the collection dedicated to it, reflect the 'coolness' of this iconic motorcycle and our brand in general," said Gabriele Del Torchina, president of Ducati Motor Holding. "The collaboration with Diesel underlines our focus on the style and trends that shape the market and I am delighted to associate our world with that of fashion and, in particular, with Diesel. Both brands globally represent technology and innovation in pure Italian style."
The Monster Diesel has a biker attitude with a fashion-forward color scheme of blacks, greys and of course the iconic Ducati red. The bike was modeled after the Ducati Monster 1100EVO.
Diesel's clothing line was inspired by the motorcycle community, and features attributes such as treadmark designs and the same colors featured on the designer motorcycle.