Allstate Debuts Custom Bikes To Promote Safety At Daytona Bike Week

Just in time for Daytona Bike Week, Allstate Insurance announced
the details of four custom-built bikes that will be on display
during the Florida motorcycle event. These motorcycles are the
result of the very first collaborative effort between three famous
bike builders - Rick Fairless, Dave Perewitz and Arlen Ness. Each
bike has a special focus on rider safety and protection
"These four beautiful and elaborate creations tell a unique story
about out motorcycle product, industry innovations and rider
advocacy efforts," said Keith Ruthman, vice president of Allstate's
Consumer Household department. "All of these attributes - including
safety, customization and advocacy - aim to make the world a better
place to ride."
Ness built two bikes for the project, one of which is a 2012
Victory Cross Country that will be used for a sweepstakes giveaway
that fans can enter online or at any rally where the bikes will be
on display. Fairless' custom motorcycle promotes the Allstate Once
is Never Enough (ONE) program that is designed to encourage rider
safety on the road. The bike built by Perewitz features a Kicker
sound system and custom artwork by Keith Hanson.