Scala Rider Named Official Motorcycle Helmet Bluetooth Communications System Of AMA Pro Road Racing And AMA Pro Flat Track For 2012 Season
AMA Pro Racing and Cardo Systems, Inc., the
world's market leader in wireless Bluetooth® communications for
motorcycle helmet headsets, announced an exclusive agreement naming
scala rider as the Official Motorcycle Helmet Bluetooth
Communications System of AMA Pro Road Racing and AMA Pro Flat Track
for the 2012 season. Cardo Systems' scala rider line of Bluetooth
devices are some of the most advanced and feature-rich
communication systems available, and the new agreement provides for
many consumer and marketing activation opportunities aimed at
exposing AMA Pro fans to the company's high-quality product
line.
The agreement designates Cardo Systems as an exclusive partner of
AMA Pro Road Racing and AMA Pro Flat Track and provides in-market
and promotional rights to utilize the series marks at the
racetrack, in retail outlets and in related media. As part of the
agreement, Cardo Systems will have an opportunity to establish an
on-site activation plan at each event to promote their latest
product offerings to the many brand-loyal race fans in attendance.
Additionally, Cardo Systems' products will be showcased in a series
of product reviews and giveaways sweepstakes on AMA Pro Racing's
website and official social media channels.
Although there is no competition component to the partnership, as a
show of support to the AMA Pro Road Racing and AMA Pro Flat Track
riders, the agreement calls for a year-end rider award program that
AMA Pro Racing will name after Cardo Systems. Additional
information about the rider award program will be released in the
coming months.
"Cardo Systems is known for producing high-quality products with
cutting-edge technology, and we are very excited to have them as a
partner," said David Atlas, COO of AMA Pro Racing. "The new support
that Cardo Systems will be offering AMA Pro riders as part of the
year-end award demonstrates that the company shares our desire to
give back to the paddock."
"We're proud to partner with a great organization like AMA Pro
Racing," said Abraham Glezerman, CEO of Cardo Systems, Inc. "We
look forward to connecting with AMA Pro Racing fans at upcoming
events and to working with the entire AMA Pro Racing team to make
the rider award program a success."
About Cardo Systems, Inc.:
Cardo Systems, Inc., headquartered in Pittsburgh, PA, has
specialized in the innovation, design, development, manufacturing
and sale of state-of-the-art communication and entertainment
systems for motorcycle helmets since 2003. Cardo Systems' scala
rider line of headsets, now available in over 50 countries is the
world's best selling Bluetooth system for the motorcycle industry.
For more information call (412) 788-4533, or learn more at
www.cardosystems.com.
AMA Pro Racing is the premier professional motorcycle racing
organization in North America, operating a full schedule of events
and championships for a variety of motorcycle disciplines. Learn
more about AMA Pro Racing at www.amaproracing.com.
Source: AMA Pro Racing
