Yamaha To Pull Out Of World Superbike

Less than a day after taking second and third in the World
Superbike race at Silverstone, professional riders Marco Melandri
and Eugene Laverty learned that their Yamaha team would disband at
the end of the season, as the manufacturer is pulling out of the
competition.
Laverty finished second and Melandri third in both races over the
weekend, and the riders are both doing well in the standings -
Melandri is third overall while Laverty is right behind him in
fourth.
"Today's news of Yamaha pulling out of WSB came as a shock to me as
well," Laverty tweeted on his Twitter feed. "Really disappointing
for the entire team - a great bunch of guys."
The news seems to be tied mostly to economics. Motorcycle sales are
slumping, and it's becoming difficult for manufacturer's field
teams in competitions all over the globe. Yet it's especially
challenging with no sponsor support. Yamaha won the World Superbike
in 2009 while sponsored by Sterilgarda Alimenti, an Italian food
company. However, they did not renew their sponsorship for 2010,
leaving Yamaha to support the team on its own. A similar situation
has happened in MotoGP - despite Jorge Lorenzo winning the title,
the Yamaha team is still sponsorless.