Zero To Debut Bikes At Dealer Expo

Electric bike manufacturer Zero
Motorcycles has already made waves with its announcement of a
complete overhaul for its 2011 lineup, so the next step is getting
dealers on board to ensure that the bikes will be widely available
in motorcycle stores across the country.
In concurrence with that goal, the company will be heading to this
weekend's Indianapolis Dealer Expo to officially unveil the bikes.
The new 2011 Zero S, DS, X and MX models will all be available for
dealers to test out and hopefully drum up some interest. In
addition to showing off the bikes in-person for the first time,
Zero will also be presenting its business plan to store owners.
"Dealer Expo is a great way for us to reach the entire industry in
one location and at one event. Whether you are an independent sales
representative or multi-line dealer, it has become increasingly
important to grow and adapt with the times," said John Lloyd, VP of
global sales. "Our strategies allow us to produce exceptionally
high quality electric motorcycles that balance performance, range,
weight, affordability and availability. In addition, our new dealer
business model is equally cutting edge for today's rapidly evolving
retail environment."
In addition, the company will be donating a 2010 model to the
event's auction, with the proceeds directly benefiting the
Pediatric Brain Tumor Foundation.