BMW Motorcycles To Offer SIRIUS As Standard Equipment On Model Year 2011 Radio Equipped Motorcycles
BMW
Motorcycles and SIRIUS XM Radio (Nasdaq: SIRI) today announced that
beginning with January 2011 production, BMW Motorcycles will offer
SIRIUS as standard equipment on new radio-equipped Model Year 2011
R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles.
BMW Motorcycle will include an introductory one-year subscription
to the "SIRIUS Everything" package with the purchase of every new
radio-equipped RT, GT and GTL Touring Motorcycles produced from
January 2011.
"BMW Motorcycle owners expect exceptional performance and our
customers seek out the best riding experiences," said Pieter de
Waal, Vice President, BMW Motorcycles. "Audio entertainment is one
of the pleasures of riding a Touring Motorcycle, and we are very
excited to have SIRIUS become standard equipment on our new Touring
Motorcycles, providing the perfect soundtrack for the perfect
ride."
"BMW Motorcycle sets the standard for high performance and style,
and now their customers are able to enjoy the premium audio
entertainment experience of SIRIUS," said Steve Cook, Group Vice
President and General Manager, Automotive Division, SIRIUS XM
Radio. "We are thrilled to provide BMW Motorcycle customers with
more than 135 channels of unique, fun, and memorable programming to
experience the excitement of the open road."
The "SIRIUS Everything" package delivers more than 135 channels of
premier sports, news, talk, entertainment and commercial-free music
programming plus traffic and weather information.
All new Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL
Touring Motorcycles will include a factory-equipped satellite radio
and a one-year introductory subscription to the "SIRIUS Everything"
package. After the introductory one-year subscription, the SIRIUS
service will be subject to the standard rates.
For more information on SIRIUS, please visit www.sirius.com.
