Our Purpose, Vision & Values

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VISION

Chaparral is the leading powersports destination retailer.

PURPOSE

To educate and equip riders to get the most out of their riding adventures.

VALUES

TRUST / INTEGRITY

We build trust by doing what we say we will and show integrity by acting from our values.

You can trust our knowledge when making product buying decisions, trust us to deliver the product you want quickly and reliably at a fair price, and trust that if you have any issues we will correct the problem as hassle free as possible.

PEOPLE

We value people and show empathy in treating others the way we would ideally want to be treated.

POWERSPORTS INDUSTRY

We act in the best interest of the powersports industry as a whole.

EXCELLENCE

We strive for the checkered flag and expect to win.

KNOWLEDGE

We value knowledge as it leads to safer and more enjoyable riding.

EXPLORATION

We encourage people to explore their boundaries.

PASSION

We believe life should be lived in pursuit of passions.

PLAYING HARD

The reward for working hard is the ability to play hard.

PROMISES

FAIR PRICES

We promise to offer the best products at a fair price as backed by our Lowest Price Guarantee.

FAST DELIVERY

We promise to ship your package as quickly as possible and to strive for continuous improvement.

GREAT SERVICE

We promise to go the extra mile in providing you great service.

ACCOUNTABILITY

While we strive for excellence, we acknowledge that perfection is unattainable and promise to right our mistakes.

RIDE IN A STRAIGHT LINE

We promise to always act ethically with the highest integrity.