Our Purpose, Vision & Values
Chaparral is the leading powersports destination retailer.
To educate and equip riders to get the most out of their riding adventures.
TRUST / INTEGRITY
We build trust by doing what we say we will and show integrity by acting from our values.
You can trust our knowledge when making product buying decisions, trust us to deliver the product you want quickly and reliably at a fair price, and trust that if you have any issues we will correct the problem as hassle free as possible.
We value people and show empathy in treating others the way we would ideally want to be treated.
We act in the best interest of the powersports industry as a whole.
We strive for the checkered flag and expect to win.
We value knowledge as it leads to safer and more enjoyable riding.
We encourage people to explore their boundaries.
We believe life should be lived in pursuit of passions.
The reward for working hard is the ability to play hard.
We promise to offer the best products at a fair price as backed by our Lowest Price Guarantee.
We promise to ship your package as quickly as possible and to strive for continuous improvement.
We promise to go the extra mile in providing you great service.
While we strive for excellence, we acknowledge that perfection is unattainable and promise to right our mistakes.
RIDE IN A STRAIGHT LINE
We promise to always act ethically with the highest integrity.